Business Tools
What Is a PR Package?

What Is a PR Package?

PR packages are what you need to get your product or service in the media.    They’re what you use to make your company seem trustworthy, innovative, and cool. 

But what do they look like? And what’s in them? Let’s break down what goes into a PR package, and why you should consider using them to promote your business.

What is a PR package?

A PR package is a pre-packaged set of materials sent to the media to generate positive press for a company or individual. They can also be sent to influencers. The package typically includes free products, a press release, a fact sheet, and images.

What are the components of a PR package?

  • Free Stuff: some samples of your latest products should be included so the recipient can try them out.
  • Press Release: a document that announces news about the company or individual and provides details about the announcement.
  • Fact sheet: a document that provides additional information about the company or individual, such as products or services offered, company history, and contact information.
  • Images: photographs and graphics are used to help to tell the story of the announcement.

close up of blonde woman opening PR box lid

Who should use a PR package?

Businesses of all sizes can use a PR package. Whether you’re a startup trying to build your brand and increase awareness for your product, or a large corporation trying to expand into new markets, PR packages can be a useful marketing tool.

What is an influencer?

An influencer is someone who can sway or change the opinions of others. They may be celebrities, bloggers, or even just people with a lot of social media followers. Whatever their means of influence, they can use it to spread the word and promote a product, idea, or cause through product reviews.

Many businesses overlook the importance of sending influencers PR packages. However, by doing so, businesses can reach a larger audience and potentially increase sales. If you do not already have one in place, compiling a list of influencers in your industry that are willing to receive gifted products is a fantastic place to start.

Once you have some names on your PR list, your PR packages should be tailored to the individual influencer and should include information about the company and its products or services. Additionally, the package should highlight any recent news or achievements the company has achieved.

Influencer filming video about makeup with camera

Why use a PR package?

PR packages are a great way to get your story out there. They can help businesses and individuals in many ways. Here are some of the reasons why you might want to consider using a PR package:

  • To reach a wider audience: A good PR package will help you reach a wider audience, both online and offline. It will also help you to connect with key media outlets and generate exposure for your brand.
  • To create more awareness: A well-designed PR package can help to create more awareness for your product or service. A good package will also help you to build relationships with new media contacts.
  • To boost your online presence: PR packages are a great way to boost your online presence, creating more traffic to your website or blog. They can also help increase your social media following.

How to create a PR package

PR packages make it easy for customers to understand and share your products with their audience. However, to get your PR package noticed, it needs to stand out and should appeal to the recipient’s emotional connection to the brand. Here are some important factors to keep in mind when creating a PR package:

Innovative packaging

Packaging is one of the most important aspects of product marketing. It is the first thing potential customers see, and it can make or break a sale. Good packaging design communicates the quality and value of a product, while bad packaging can turn people away before they even have a chance to learn more about it.

It’s important to invest in an innovative packaging design that will represent your product in the best possible light. Furthermore, the packaging chosen should also protect the products contained within the PR package when in transit. For instance, branded cardboard, tape, labels, stickers, and tissue paper are all nice touches that show your brand has gone the extra mile.


Deciding when to send out PR packages is a crucial part of a marketing campaign. If you’re hoping that the recipient will create an unboxing reveal on YouTube or Instagram, keep in mind the launch date for your products. You can mention key dates in your press release and fact sheet so that the recipient can plan their content calendar with these dates in mind.

Always allow plenty of transit time so the influencers chosen have time to prepare for how they will present your package to their audience. Unboxing videos are hugely popular but can take some time to film and edit so do not expect instant coverage. It is also strongly recommended that you track all of your packages so you can let the influencer know approximately when it will arrive and can verify once the package has been received.


There are many reasons why you should customize PR packages for influencers. Firstly, different influencers respond to different types of PR packages. Some prefer gifts, others prefer exclusive invitations, and others prefer access to special events or products.

Second, customized PR packages help you to target your audience more effectively. By sending a package that is tailored specifically for an individual influencer, you increase the chances that they will review your product or service. For example, if it supports your theme, you can engrave or embroider their name or social handle on the packaging or products for a personal touch.

Finally, customized PR packages make a good impression on influencers. When you take the time to personalize a package for them, it shows that you value their opinion and that you respect their time. 

Using PR packages can boost your brand

A PR package is an essential tool for any business or individual looking to establish or maintain a positive relationship with the media. In this article, we’ve outlined some of the benefits of using a PR package and influencer marketing. If you’re looking to improve your image in the eyes of the public, consider using a PR package as part of your marketing strategies.


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